IT’S OFFICIAL, the people of Cheshire are Pudsey Bear’s biggest supporters.
More kind-hearted people in Cheshire regularly donate to the Children in Need appeal than any other region in the UK, with nearly two-thirds (73.9%) pledging their support annually, according to research carried out by the charity’s official partner Asda.
Despite the recession, millions are expected to dig that little big deeper and help support disadvantaged children and young people in the UK.
In the current economic climate there are even more families falling into disadvantage and every donation, no matter how small, really does make a huge difference.
Since the national appeal started in 1980 more than £525m has been raised to make a difference to the lives of youngsters.
Last year, thanks to the amazing generosity of the British public, a record-breaking £37.8m was raised.
The charity’s chief executive officer, David Ramsden, said: “This year’s campaign call to arms is ‘Do Something Different’, a challenge which invites inventive fundraisers to do something outside of their usual routine to help raise much-needed funds.
“Every year we are both humbled and inspired by the extraordinary lengths our supporters go to raise money, and we hope this year is no exception. This is why we are asking for your support again in 2009.”
Last year Asda raised £2.5m for the charity.
From baked bean baths, bikeathons and a colourful array of fancy dresses you’ve done brilliantly during the last 29 years but in such difficult times the charity is asking everyone to go that extra mile.