BUSINESS Studies students from Bishop Heber High School, Malpas, were keen to learn the marketing techniques of Audi direct from the training room.
They attended a two hour presentation covering the marketing of Audi cars plus a tour of the new showrooms at Cheshire Oaks, workshops and administration services.
The school’s head of business, Jon Sutcliffe, organised the training and covered marketing concepts used by Audi which are included in the students’ exam syllabus.
He said this was a great opportunity for students to apply theories learned in the classroom to a real business situation.
Part of the lessons look at how current social trends may affect the composition of the marketing mix.