A CAMPAIGN to reduce unsightly litter on stations and trains in Cheshire has been launched.

The Arriva Trains Wales (ATW) plan, supported by Keep Britain Tidy and Network Rail, encourages passengers to dispose of their litter in a responsible manner.

The Bin It or Take It Home message, which will be displayed on posters across Cheshire’s stations and trains, aims to highlight the importance of visitor’s first impressions of towns and cities when waiting on a station or travelling by train.

Lynsey Atherton of Keep Britain Tidy, said: “Litter not only looks unsightly and gives a negative impression of an area; it also impacts on health and the environment.

“Litter breeds litter and people are less likely to drop litter in areas that are clean and tidy. Dispose of your rubbish responsibly and help to keep our trains, stations and communities clean and safe.”

Alan Milne, community safety manager for Network Rail, said: “Littering blights the station environment and may sometimes threaten the safe running of the railway.”