Bombarded by an average 3,500 marketing messages every single day, Sam’s new bike ads business stands out from the crowd.

Eco Bike Ads is the brainchild of Sam Howarth, 20, from Helsby, who advertises other local enterprises by cycling around Chester city centre pulling an ad trailer and handing out flyers.

Sam, who charges £150 a day during the week, has already advertised for the Cheshire Military Museum, The Weighing Room and Hadfield Photography.

Explaining where the idea came from, Sam said: “It was something that came up because my brother went to university in Newcastle and they have a bike-taxi service, rickshaws, with adverts on the back.

“I thought I would just do it as an advert because Chester is quite easy to get around on foot any way.”

A cycling enthusiast, Sam says being on two wheels eases his back pain of 11 years as well being environmentally friendly and ‘different’.

“Quite a lot of people literally see you, stop walking and their head turns as you go past,” said Sam, who has found pedestrians often ask him for further details.

“Someone saw the ad for the Cheshire Military Museum and said ‘that’s what we can do today’ and one person was already trying to find the museum so stopped me to ask for directions. It’s something different.”

Born in Holland, Sam has lived in Helsby with his English parents since the age of two.

A former pupil of Helsby High school, he played rugby for Chester for six years.

He studied adventure sports at Reaseheath College in Nantwich. Afterwards he worked as a summer canoe instructor in the south of France.

For details visit: or email Sam on