A new online calculator will tell you how many calories you are consuming in your weekly booze intake as part of a hard-hitting public health campaign.
Using fatty foods like doughnuts and burgers as a comparison, the team behind the Drink Less Feel Good initiative hopes to make people think twice about the amount of alcohol they drink.
According to the Liverpool Echo , the campaign will use striking images like the one below to highlight that drinking three pints of beer is the equivalent of eating two burgers and that three large glasses of wine is the same as munching down three doughnuts.
Those who visit drinklessfeelgood.com will be able to complete a Drinks Check and get a personalised check on things like.
*Drinking levels – rated green, amber and red
*The calorie equivalent they are drinking each week shown as doughnuts
*How many miles they would have to walk to burn their drink calories off
*How their drinking compares to others of the same gender and age
The website also offers personalised advice and tips on how people can make small changes to their habits and daily life in order to help them drink less and reduce calorie intake.
Director of Public Health, Dr Sandra Davies, said: "Over time, we have seen people drinking alcohol as part of everyday life and becoming an entrenched behaviour as they often use it to unwind at the end of the day and when socialising at the weekend.
"When we've asked people about alcohol units, it is clear that they find it really hard to equate it to the amount that they drink, and that they don’t realise that alcohol contains empty calories with no nutritional value at all.
"We'd encourage anyone to take just a few minutes to complete the My Drinks Check – you may be surprised how many calories you drink through alcohol."
Councillor Paul Brant, cabinet member for adult health, said: "Making small changes to your drinking habits can help manage your weight, lift your mood, boost your energy levels and generally make you feel good.
"We want to make it as easy as possible for people to make little changes that can be slotted into everyday life, such as swapping to lower strength beer or wine and alternating alcoholic drinks with water.
"We're not asking people to give up alcohol altogether – we're giving them the tools to know whether or not they are having too much, and, if so, give them hints and tips to drink a little less."
A range of communication channels will be used to raise awareness of Drink Less Feel Good - including targeted digital, print and social media advertising, plus community events and information cards in prescription bags at some pharmacies across the city.