Chester toddler Erin Cross makes a prominent appearance in a new video made by Matalan to thank supporters of a hugely successful national charity campaign.
The store has raised half a million pounds for Alder Hey Children’s Hospital through its Alphabet Scarf campaign, which saw dozens of celebrities modelling waffle-knit scarves featuring every letter of the alphabet.
Stars like Britney Spears, Helen Mirren, Kylie Minogue and Sarah Jessica Parker all got involved in the campaign, from which all the proceeds of the scarves went to Alder Hey.
Four-year-old Erin, of Upton, who was diagnosed with acute lymphoblastic leukaemia just a few weeks before her second birthday, was one of the faces of it , having received much of her treatment from Alder Hey.
Now to show appreciation to their customers for helping them to raise £500,000, Matalan have made a special ‘thank you’ video for customers to view on their website, in which Erin can be seen speaking right at the start, and appearing in various parts throughout.
Erin’s mum Sarah told The Chronicle: “It was a privilege to be involved in the thank you video for the Alphabet Scarf campaign, especially because Matalan were announcing that a fantastic £500,000 had been raised so far.
“Erin was in theatre the day that the filming took place, having a lumbar puncture. She recovered well and was happy to do her little ‘thank you’ piece to the camera. It’s a lovely video, which really gets across all the good work that Alder Hey does.”
The scarf campaign received even more awareness when singer Pixie Lott recorded a version of the iconic 1986 number one, ‘Caravan of Love’ as her Christmas single, with all proceeds going to Alder Hey. Pixie even performed the song during a visit to Alder Hey, where she was able to spend some time with Erin .
Matalan said in a statement on their website: “We have been overwhelmed with the generosity from our lovely customers who have purchased a scarf and raised over half a million pounds for Alder Hey Children’s Charity. If you are yet to purchase a scarf then do it now!”
Scarves are still available from Matalan stores across the UK.