A new TV documentary about millionaires who take luxury holidays to the world’s most exclusive resorts features one unlikely location... Chester.
The city is home to ITC Luxury Travel, providers of the expensive dream breaks which are the focus of BBC Two show The Millionaires’ Holiday Club.
Jennifer Atkinson, the firm's CEO, admits many of her mega-rich clients are surprised to discover where the company is based.
Jennifer says: “Most people can’t understand why we’re in Chester. Most people go ‘where’s Chester?’ They expect us to be in Sloane Square, or like one of the Stepford Wives.”
From the ITC Luxury Travel call centre, located on the corner of Garden Lane and Canal Street, close to the St Martin’s Way flyover, sales staff sell £90m worth of high-end holidays per year.
“We’re creating perfection,” says Jennifer. “The answer is ‘yes’, just tell us what you want.”
Two 'stars' of the first episode are Jane and her partner Michael, who go on about 12 dream holidays a year.
The programme-makers catch up with them on board the £15,000-a-week Sea Dream yacht where the staff even offer to wipe the holiday-makers’ sunglasses clean.
Sales staff at ITC Travel start on salaries of £18,000 a year, plus commission if they hit their targets.
They include single mum Kelsey, who was selected to go on a ‘research trip’ for a £40,000-a-week break to the Seychelles.
Kelsey says she once sold a holiday to the Maldives for an eye-watering £115,000... "but they wanted top suites and first-class flights... the whole chebang!”
The ITC Luxury Travel Group was founded in 1974 and helped pioneer the concept of luxury travel in the UK.
Last year, they celebrated record profits of £1.7m by treating members of staff to a weekend at an exclusive hotel in Tenerife.
The first episode of The Millionaires’ Holiday Club was shown on BBC Two last Friday (June 10) and is still available to watch on iPlayer. The two-part series concludes at 9pm this Friday (June 17).