A website promoting Chester’s unique collection of shops and restaurants has launched with summer just around the corner.
CH1ChesterBID has set up ShopinChester.com to highlight the city’s high street appeal and help visitors plan their trip.
About 300 businesses in Chester city centre have already signed up.
Information such as opening hours, current offers and also an itinerary planner will be available on the site.
BID marketing manager Julie Charlton said more and more tourists were researching online before making the trip.
She said: “We’re determined to make discovering the unique and wide-ranging shopping offer in our city as easy as possible for visitors.
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“This new site brings all of the key information about Chester city centre businesses together under one roof for the very first time.
“It’s a comprehensive directory that will make it even easier for tourists – as well as local people – to uncover all the fantastic options there are to shop, dine and play right here in Chester.
“We have almost 300 businesses signed up already but we want to increase that number in the coming months by adding as many Chester-based brands as possible.”
She also encouraged any members yet to sign up to get in touch.
The page has also been built to cross promote the city alongside VisitChester website which gives information about accommodation and attractions.
Marketing Cheshire director of tourism Alison Duckworth said: “This new tool is a fantastic addition to VisitChester.com and we hope it will support the effort to attract more people to the city.
“We have a world-class heritage city in Chester, one with global appeal, so it’s important we do all we can to entice people to spend more time and money here.
“Digital channels are playing an increasingly important role in visitor decision-making, which is why the ShopinChester.com website is a really positive move for the city. We’re delighted to have played our part.”
For more information visit www.ch1chesterbid.co.uk.
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