Abbey Gate College student and rising motorsport ace Seb Morris’ image is appearing on high streets across the UK, USA and Hong Kong.

The 17-year-old, who finished as runner-up in this year’s British Formula 4 Championship, is one of the faces of a new ‘Young Britons’ campaign from global clothing brand Jack Wills, which has a store in Chester.

The Marford teenager won championship titles in 2010, 2011 and 2012 and has also been shortlisted for the McLaren Autosport BRDC Award, which looks to find Britain’s top promising young driver.

He has been selected to be a key part of the ‘Young Britons’ promotion, which has been created by the team at Jack Wills to celebrate some of the UK’s premier up-and-coming talent in fields such as sport, music and the wider entertainment industry.

Seb said: “Being a long-term fan of Jack Wills, it was a real honour to be picked as a Jack Wills Young Briton.

“I really love the direction the brand is moving in and can’t wait to see more of the autumn/winter collection.

“I am delighted to be part of a campaign that promotes young talent across different mediums and , on top of that, being associated with a brand which is recognised across the world is great for my profile.”

Dan Chapman, senior partner of Seb’s management team Full Contact, said: “We are very proud Seb was chosen by Jack Wills alongside other up and coming British talent across various industries such as sport, media and music.

“The campaign is about supporting British talent and inspiring those of a similar age. I’m sure everyone will agree Seb certainly looks every inch the part.”