THE millionaire owner of a Tarporley racehorse stables has spent 10 days living on a budget in a deprived community in Belfast for Channel 4 show, The Secret Millionaire.
Rob Lloyd, from Halkyn, Flintshire, will appear on TV this Sunday in the show, which sees millionaires living undercover and volunteering in deprived areas for 10 days before deciding which community projects deserve a cut of their fortune.
Rob is chief executive of property development company Eatonfield plc, and owner of racehorse breeding business, Cloverdale Bloodstock and racehorse training and racing business, Rob Lloyd Racing Ltd, based in Spurstow, near Tarporley.
He said: “When I was approached a year ago about doing the show I was in two minds but I’ve been getting involved in quite a lot of charity work and I thought it would be a good opportunity to help.
Rob was given just £77 to live on for his time in Northern Ireland.
He said: “Normally I can spend that amount in an hour. Before I did this I wouldn’t have even known how much a pint of milk or a loaf of bread was.”
The entrepreneur was educated in a boarding school but was unable to stay on for his A-levels when his father found himself penniless.
He said: “I was very lucky to have such a privileged education and was able to give my three children, who are grown up now, the same.
“During the show I volunteered in youth clubs and met youngsters who hadn’t had those opportunities, which really made me think.”
The Secret Millionaire will be on Channel 4 at 9pm this Sunday.