GAPING wounds and trickling blood helped unsuspecting visitors to the Cheshire Oaks Designer Outlet Motor Festival face some home truths.
As part of its campaign to reduce young driver deaths, the Cheshire Safer Roads Partnership (CSRP) took a “kitted out” Vauxhall Corsa complete with multi-coloured wheel trims, white painted exterior and designer rusted bonnet to the festival, along with four models, whose faces had been dramatically made up to look like they had been in a car crash.
Lee Murphy, partnership manager at CSRP, said: “We wanted to try a fresh approach to engage young drivers in Cheshire and the motor festival provided the perfect backdrop for us to talk face-to-face with these drivers.
“We brought a unique, attention grabbing vehicle down to the show to attract visitors on to our stand and then the models chatted with the crowds about the young driving culture in Cheshire.
“Our ultimate aim was to drive internet traffic to our new young driver initiative, www.R8URM8.com (‘Rate Your Mate’ in text speak), a new interactive driving forum allowing young drivers the opportunity to express themselves, do a bit of networking, and rate their friends’ driving abilities for the chance to win some great prizes like i-pods.”
Shaun Rhodes, marketing manager of Cheshire Oaks Designer Outlet, said: “It was great to see such an interesting approach in tackling the issue of young driver safety and our motor festival was clearly the ideal backdrop for the type of audience that CSRP wants to target.”
The display at the festival forms part of the CSRP young driver campaign.