SOMETHING fishy is going on in Chester, and for once it is good news for the city centre.
A derelict shop unit on Bridge Street, formerly Coral bookmakers, has become the latest internet phenomenon after news it will re-open in February as a Sushi bar.
The 11th Century arches - hidden away behind a crumbling shop front for decades - are to be revealed as part of a major makeover featuring a UK exclusive “floating” conveyor belt.
Director and former music producer Danny Shepherd, of City Road, said: "The online phenomenon has been great. I decided to market The Sushi Bar this way because it was both a free and powerful tool.
“One of my strengths from coming from music is online marketing which I'd used many times before.”
“I decided to open a Facebook group very early on in the concept to tease about the idea,” added Danny, 24.
“I invited all my Chester-based friends and asked them to do the same - before the end of the week we had 200 members and more than 500 by the end of the first month.
“We currently have almost 1,000 members whichis something to be proud of and makes us the fourth biggest Facebook group based in Chester!
“I think this shows the excitement for something new and I personally think that we have a very cosmopolitan, cool and open-minded city with lots of culture.”
The Sushi Bar will create 14 full and part-time jobs and Danny hopes they can expand, which could see them almost double the amount of employees.
The restaurant itself sits a maximum of 24.
To apply, email firstname.lastname@example.org or visit the restaurant’s website at www.thesushibarchester.com.