SHOPS in Northgate Street could become the new “Bohemian” quarter of Chester.
The North West Development Agency and Chester City Council are looking at ways of improving the clusters of shops as a retail quarter and promoting it as a unique selling point.
The NWDA could pump finance into a pilot “mosaic” scheme which would clean-up the street and breathe new life into the area impacted by the closure of The Odeon cinema two years ago.
David Pickering, chairman of Chester City Management, explained: “We are delighted that Northgate Street is being considered by both the city council and the North West Development Agency for development funding under their Mosaic scheme.
“Northgate Street has continued to develop as a shopping destination and is a special part of Chester catering for a diverse cross-section of the community.
“We will do everything we can to promote the idea of a Northgate Village shopping and leisure destination and look forward to working with both the council and stakeholders to enhance the identity of this Chester asset.”
Cllr Stuart Parker, executive member for development, said: “The Renaissance of Chester is indeed an exciting time and Northgate Street is at the heart of plans for the development of the city.
“This vibrant retail area with its fascinating mix of products on offer is certainly an area that has been identified as a jewel in the Chester crown.”
Dionne Golding, who owns Arcadia Tiles, welcomed regeneration plans, saying: “I think we should do more to promote Chester’s independent and unique shops if we are to stand out from everyone else.”