AS organisers of Middlewich's Folk and Boat Festival complete preparations for the event, local businesses are getting in on the act with a new approach to window dressing.
Led by town centre manager Dave Thompson and Middlewich's new Chamber of Commerce, business owners are decorating their store fronts to attract festival-goers to have a look inside.
Chamber of Commerce secretary Lizzie Stringer-Smith said: 'We want to encourage people to come off their boats and see that we are all involved in the event. It is a very big and important feature of Middlewich's summer and as business owners we want to make sure people know we are all involved and supportive.
'Interest has been great so far and Dave Thompson and I will spend this week visiting businesses around the town centre to ensure everyone gets involved. We are also thinking of a prize for the best-developed window.'
Her own shop, Lisianthus florists on Wheelock Street, will be decorated using the shop's own stock, while one business owner to have taken advantage of Mr Thompson's offer to lend out items to help is Frances Cowper, owner of the Accord Clinic on Hightown.
She said: 'We've been begging, borrowing and stealing stuff to get our display finished. Dave came in with some old Folk and Boat pamphlets, and we used cardboard boxes from Gem's Wedding Supplies just up the road to create a large music note and some barges, as well as turning some tarpaulin into a sail.'
Gem's Wedding Supplies's Meg Reynolds added: 'Dave brought along some ceramic barges to which we've added musical instruments and a flag of St George to tie in with the World Cup. It's great fun and it's bringing people into town as well as building up the interest in the Festival.'
To get involved, call Lizzie Stringer-Smith on 01606 737737 or Dave Thompson on 01606 834726.