More than 320 excited shoppers queued outside the newly opened Aldi store on Tarvin Road in Chester to get their hands on a ‘golden ticket’.
The branch was officially opened by store manager Emma Butterworth last Thursday. To celebrate the grand opening, the first 100 shoppers in the queue received ‘golden ticket’ prizes.
One lucky customer took home the star prize of a 40” HD ready TV with other happy customers walking away with prizes including a 23” TV and Aldi gift bags.
Bell ringers from Bishops' Handbell Ringers were on hand to provide festive cheer with a selection of seasonal renditions to entertain the crowds of shoppers.
The team from Bishops' Bluecoat Church of England High School in Chester also received a donation from the new store.
The Ladies in Pigs added to the occasion by giving out free bacon and sausage sandwiches from 7.30am to new customers who came down to check out their new Aldi store.
The group works in support of the pig industry to increase the awareness, consumption and value of Red Tractor pork, bacon, ham and sausages.
Aldi has created 40 new jobs for the local community and prides itself on locally sourced produce found throughout the store, where shoppers can expect an extensive range of high quality, fresh food.
Aldi store manager Emma Butterworth said: “There was a lovely festive atmosphere down at the store opening. The Town Crier, David Mitchell, really added to the occasion as we welcomed people from the local community to their new store.
“We were delighted with the support and with how many people turned out early this morning in this brisk weather to be in with a chance to win in our ‘golden ticket’ opening event.”