Dressed in three-piece suits, overcoats and bowler hats, this stylish and recognisable team have become regular features in Chester city centre.
New figures released by CH1ChesterBID have shown how Chester’s Welcome Ambassadors have engaged with more than 15,000 visitors in just over six months since arriving in the city centre.
Their aim is to Chester visitors a warm welcome, pointing out local attractions and guiding people around the city centre.
They were introduced in November 2015 and are funded by CH1ChesterBID.
BID manager Carl Critchlow said: “This is a significant milestone for our Welcome Ambassadors and we’re delighted with how successful this scheme has been in the city centre.
“Creating a great first impression is vital if we want city visitors to return again and again and the Welcome Ambassadors play a key part in helping us achieve that.
“Come rain or shine, the team are out on the high street throughout the week, meeting and greeting people, offering local knowledge; sharing advice about tourist attractions, and promoting the wide range of shops and restaurants in the city centre.”
The ambassadors also help out by reporting issues such as broken street lamps or instances of anti-social behaviour, as well as being an additional point of contact for more than 500 CH1ChesterBID member businesses.
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CH1ChesterBID’s city centre manager Nick White said: “They give us extra eyes and ears on the ground and play an important role helping us keep the city centre safe and attractive.
“On top of that, they’re engaging with city centre businesses on a daily basis, which gives our BID members another channel through which they can raise concerns or share their thoughts and ideas with us for enhancing the city centre experience even further.”
For more information about the Chester Welcome Team or CH1ChesterBID visit www.ch1chesterbid.co.uk