SEX shop bosses will tomorrow visit premises which they hope will be ideal to house the biggest erotic store in Europe.
Simply Pleasure announced last year it wanted to build a supermarket-style store and a warehouse and distribution centre in Crewe.
Following a storm of protest in the Chronicle, company directors opted to concentrate their energies on opening a store in Blackburn instead.
But now, after launching that project, director David Winfield says he is as determined as ever to open a Crewe branch of the store, which claims to 'take the sleaze out of sex'.
Mr Winfield told the Chronicle: 'I will be viewing a site in Crewe on Thursday.
'We are always looking, it is just finding the right place which is taking time. We need quite a huge area. We have just opened a huge shop in Blackburn, we spent £350,000 on that and we would be looking to spend the same in Crewe.'
The licensed store would be one of the biggest of its kind worldwide and would also house a party-plan operation.
As well as stocking lingerie, sex toys and accessories, Simply Pleasure runs a service organising parties catering for gay men, lesbians, mixed heterosexual, fetish parties and ladies' nights.
Mr Winfield, who founded the store with his wife Suzanne, said the majority of customers are women, who appreciate the clean, well-lit stores, with a choice of retail sections.
The chain, which operates on a similar basis to the Ann Summers shops, already has stores in Rochdale and Oldham and opened a branch in Blackburn last month.
At 3,000 sq ft, the shop in Oldham is said to be one of the biggest sex shops in the world, second only to Hustlers on Sunset Boulevard in Los Angeles.
But the planned store in Crewe would be even bigger than the Oldham shop, making it the largest in Europe.
When the plans were announced last year it sparked a wave of protest from church leaders and worried parents.
But defiant Mr Winfield said: 'We always get the same arguments, but we rise above it. We have found objectors can get very aggressive when we have opened other stores.
'My wife has been physically assaulted twice. She was attacked recently when we opened the Blackburn store and we are prosecuting.'
The Rev Rob Wykes, of Crewe Christian Concern, believes Mr Winfield is seeking publicity for his chain of stores.
He said: 'He talks about creating jobs but in my opinion he will be taking away much more than he gives to Crewe.
'Great Britain has the highest teenage pregnancy rate in Europe and treating sex as so easily accessible is setting the wrong example.'