A ‘99p Stores’ outlet will be transformed into a Poundland by tomorrow morning (Saturday, January 23) – well that’s inflation for you!
The Poundland chain, which already operates a store in Frodsham Street, acquired its biggest rival, 99p Stores, last year in a £55m take-over.
Since then the discount retailer has been busy rebranding the old shops as well as restocking them with its own range.
The Chester Retail Park outlet is the latest to receive the bargain basement make-over.
And while customers may have to spend an extra penny, the first 100 shoppers who enter the new Chester Poundland, after doors open at 9.30am, will get a free £5 voucher.
Spend-thrifts will welcome the store’s convenient location next to that other well known discounter, B & M Home Store in the former Tesco Home Plus.
Poundland aims to create a network of 800 shops across the country.
But the expansion was only allowed after the UK competition regulator carried out a full scale review to ensure the merger did not represent a bad deal for the consumer.
The Competition and Markets Authority (CMA) concluded supermarket chains and other discounters, such as Poundworld, would counterbalance any negative effect. Chester has two Poundworld outlets - one in Foregate Street and the other in The Forum shopping centre .