A HOTLINE has been launched to make it easier for the public to shop illegal fly-tippers.

To combat fly-tipping, Halton Borough Council has teamed up with the Environment Agency to launch the Halton Flytipping Initiative.

Members of the public are encouraged to report incidents on 0151 907 8300.

Information which leads to the prosecution of offenders could result in the informant receiving a reward.

Cllr Phil Harris (environment) said: 'With the incentive for law-abiding citizens to report these environmental criminals, we hope to see further reductions in fly-tipping.'