Up to 350 family homes and 200 construction jobs are in prospect close to Ellesmere Port town centre.
They are proposed on the former HH Robertson works on Cromwell Road by Birmingham-based developers St Modwen, which specialises in regenerating previous used sites.
The developers have submitted outline plans for the new build on the 29 acres of industrial land to Cheshire West and Chester Council.
Apart from the family homes, the application includes substantial areas of public open space, footpath and cycle links and access to Ellesmere Port railway station and the town centre.
There would be extensive areas of amenity and tree planting including a new avenue along Cromwell Road.
The frontage onto the canal would be improved to allow pedestrian access to the local network of footpaths.
Nick Whittingham, land director at St Modwen, said: “This scheme will see the delivery of up to 350 much-needed family homes, providing an important contribution to the council’s supply of housing land.
“The local community will benefit from the provision of extensive areas of new open space, local transport and town centre access links.
“Our proposals will regenerate the site of the former HH Robertson plant, reusing brownfield land and delivering a sustainable, high quality development which includes affordable housing.”
The company believes the development ‘will kick-start the transformation of the wider area’.
Welcoming the application, Ellesmere Port Town ward borough councillor Justin Madders (Lab) said: “St Modwen were able to share their plans with us at a recent community meeting and they look like they will result in a significant improvement to the area.
“The HH Robertson site has been empty for far too long and a blight on our town.
“The prospect of hundreds of new houses, some of which will hopefully be affordable, has the potential to make a significant contribution to the regeneration of the town centre.”