A CHESHIRE-BASED public relations firm has been appointed to run an anti-badger cull campaign for an animal welfare group.
Frodsham-based Waxwing Marketing has been appointed to handle advertising and marketing for The Political Animal Lobby (PAL) worldwide.
Activity has already commenced with a high profile campaign in the national press and Parliament’s prestigious magazine The House about PAL’s opposition to badger test culls as a way of controlling bovine TB.
Bovine TB is a live issue in Cheshire where farmer Phil Latham, of Organsdale Farm – where the Kelsall Hill Equestrian Centre is based – recently had 70 cows slaughtered at a farm he owns in Nantwich after they were infected by wildlife – with badgers the most likely cause.
But many groups, including Cheshire Wildlife Trust, do not believe badger culling is a long-term solution for tackling TB.
The Political Animal Lobby was founded in the early nineties by Brian Davies, whose historic campaign to save the seals in the 1970s led to a ban on killing newborn seals in Canada.
As violence associated with some groups escalated in the 90s, Brian chose political intervention as the vehicle to help animals.
Waxwing director Laura Holt said: “We are delighted to be working with an icon within the world of animal welfare, such as Brian and his organisation PAL. Our work will follow and support a list of prime issues that PAL will focus on during the next Parliament.”
Laura added: “Together we will continue to make this world a better place for all animals and people.”
Waxwing is in its third year, with clients including motorcycle manufacturer Kymco, Hatfields Land Rover and Jaguar, property group Watermark, The London Magazine and Cosmopolitan Housing Group which includes Chester based CDHT.