The Royal British Legion’s The Riders Branch roared into Chester to launch the West Cheshire Poppy Appeal at Chester Cathedral.

The Poppy Appeal 2016 launched in West Cheshire as The Royal British Legion encourages people to ‘rethink Remembrance’ during this year’s campaign.

The poppy and the work of the legion are often associated with the First and Second World Wars and elderly veterans. However, the charity is calling on the public to consider all generations of the armed forces community when they wear their poppy.

Community fundraiser for West Cheshire Ruth Jones said: “During the Poppy Appeal this year we’re asking people to widen their lens when they reflect on Remembrance. The legion is here for all generations of the armed forces community and it’s important to remember there’s a new generation that needs your support.

“When you pin your poppy on, or pause to remember, reconsider who you think of when you picture a veteran. Individuals and families from across the armed forces community need the legion’s support, as well as our older veterans.

“Every donation received will make a real difference to the lives of service men and women, veterans and their loved ones.”

There will be a Poppy Collection Day in Chester Grosvenor Shopping Centre on November 5

The fundraising target in West Cheshire is £500,000, which will go towards the legion’s national target of £43 million to continue its vital work delivering practical, through life care and support to the armed forces community.

There are lots of exciting poppy displays on around the county this year during Remembrance tide, including a poppy cascade in Frodsham, a display of knitted poppies at the Lion Salt Works, poppy murals in Northwich Town Centre and a poppy man at the Army recruitment office in Chester.

There will also be a poppy collection day in Chester Grosvenor Shopping Centre on Saturday, November 5. All this could not be achieved with the help of an army of volunteers without whom this would not be possible. Contact Ruth Jones on 07768 23 88 75 if you can give even half a day to help.