Northwich town centre has been fitted with footfall counters.
The measure has come from the Northwich Business Improvement District (BID) along with Cheshire West and Chester Council as part of their objective to improve the town and make it Mid-Cheshire’s number one destination for shopping, eating, drinking and leisure.
The counters, which are designed and produced by PFM Footfall Intelligence, will be situated in numerous locations around Northwich town centre to monitor footfall trends and enable the BID to formulate campaigns and initiatives as a result of the counters’ findings.
It will also allow the BID to analyse the impact of events such as seasonal extravaganzas and artisan markets, creating the possibility to tailor offerings and activities based on visitors’ habits.
On top of this, the counters will also record footfall figures relating to the multi-million pound Barons Quay development, providing insights into its impact on the levels of people coming into Northwich.
Installation of the counters began on Tuesday (September 6) and will be complete once certain elements of the Barons Quay development are also finished.
A theme of connectivity has underpinned the whole scheme, as the BID has worked closely with key partners from around the town to bring the project to fruition.
Northwich BID officer Mark Henshaw is delighted the project is off the ground and has praised both PFM Intelligence and the organisations who worked with the BID to turn the idea into a reality.
“I’m thrilled that the installation of the footfall counters has begun; they will be extremely beneficial to our future offerings in terms of events and activities and will provide an intriguing insight into the behaviour of Northwich’s visitors.
“I’d also like to say thank you to Cheshire West and Chester Council and their CCTV and street lighting departments for their great advice, support and suggestions and also to PFM Intelligence who have been so professional and helpful during the whole process.”
David Sturdy, managing director of PFM Footfall Intelligence, has echoed Mark’s sentiments and also outlined further benefits of the counters, particularly for shopping locally.
“For town centres, the encouragement of shoppers to shop locally is a big issue. The draw of out of town shopping centres and retail parks is a danger to the vibrancy of town centres and the effective management of these centres is essential to maintain the shop local agenda and make the local business thrive.
“With the PFM footfall system, BID managers will also be able to track shopper numbers around the town showing hot and cold spots which will enable them to better target marketing for the benefit of the whole of Northwich and not just the usual high volume areas.”