Chester child Erin Cross has been brightening up people’s inboxes after millions of people ordered scarves for a charity campaign.
The four-year-old from Upton is one of the key people who features in Matalan’s alphabet #scarfie campaign, which raises money for Alder Hey Children’s Hospital, where Erin has received much treatment for acute lymphoblastic leukaemia.
The campaign has been a huge success, with A-list celebrities including Kylie Minogue, Britney Spears and Wayne Rooney all taking part.
Now every customer who buys one of the waffle-knit scarves gets sent a thank you email that features a picture of Erin and her mum Sarah wearing their scarves, and it is also set to appear in the store’s Christmas brochure.
Sarah told The Chronicle: “We found out two weeks ago that Erin and I were going to be featured in the thank you email, it is so exciting. The email has been sent out to 3.5 million customers!”
Erin, who is an ambassador for Alder Hey’s Children’s Charity, recently got to meet her idol Pixie Lott at the hospital, after the star lent her support to the campaign by releasing a single, Caravan of Love, in aid of it.
One hundred per cent of the proceeds from both the single and the campaign, will go towards a state-of-the-art research centre at the hospital set to open in 2015.
The Alphabet Scarves, which have also been modelled by celebrities including Helen Mirren, Kylie Minogue and Sarah Jessica Parker, are on sale in Matalan stores across the UK and online at www.Matalan.co.uk priced at £10 and £5 for children.
Erin is not well at the moment but is looking forward to making a Christmas cake with mum Sarah on Sunday, November 23, otherwise known as 'Stir Up Sunday'. If you are doing some Christmas baking this weekend, send us a photograph of you and your creation and we will share it with Erin.