6.7 million tonnes of food is thrown away from UK homes each year – that’s a third of the food we buy! The cost to consumers of wasted food is £10 billion a year (about £50 per family per month) Love Food Hate Waste’s role is to provide practical help to cut back on this waste.
Saving £50 per month should be good news for hard-pressed consumers. Food that ends up in landfill produces damaging greenhouse gases and is a terrible waste of resources. The Love Food Hate Waste campaign is about helping individual households enjoy more of their food, help the environment and save money.
The campaign is about promoting practical advice and tips to help people make the most of the food they are buying, and waste less of it. National research has identified some key ways households feel they can cut back on wasted food, including:
Becoming better at planning meals so that food isn’t wasted
Becoming better at using up food that is already in the fridge or cupboard before buying new food
Becoming better at measuring the correct portion sizes so that we don’t cook too much
Becoming better at using our freezers
Love Food Hate Waste is part of the Waste Resources Action Programme’s food waste work to reduce household and commercial food waste. Along with raising awareness with consumers the campaign works closely with partners such as the supermarkets and major brands that are committed to helping their customers waste less food and cut back food waste in the production and supply chain.