Two Cheshire heroes feature alongside a host of big celebrity names in a charity campaign in aid of Alder Hey Children’s Hospital.

Four-year-old Erin Cross from Upton and seven-year-old Ted McCaffery, a pupil at The Grange School in Northwich , can be seen modelling Matalan’s new range of waffle-knit ‘alphabet scarves’ alongside stars like Britney Spears, Kylie Minogue and Wayne Rooney.

One hundred per cent of the sale proceeds go towards a new state-of-the-art research centre at Alder Hey, set to open in 2015.

Erin, who was diagnosed with acute lymphoblastic leukaemia just a few weeks before her second birthday, has received much of her treatment from Alder Hey and is an ambassador for the hospital’s Children’s Charity.

Her story features on the Matalan website, as does little Ted’s, who was named LIDL Young Fundraiser of the Year at the Daily Mirror’s Pride of Britain awards earlier this month.

During his stay at Alder Hey in February 2013 where he underwent heart surgery, Ted realised the hospital’s TV didn’t work and resolved to raise enough money to provide a new one so that the boredom of an extended hospital stay could be alleviated for future children.

Both youngsters model the colourful scarves, complete with every initial from A-Z, and they are available in all Matalan stores and online as of this week.

Meanwhile, celebrities from all over the world have taken to social media to post pictures of themselves modelling the scarves. Footballer Wayne Rooney posted a snap of himself telling his 10 million followers, “Buy your AlphabetScarves here to support the amazing AlderHeyCharity”.

The scarves have also been modelled by Darcey Bussell, Beth Tweddle , Jessie J and Sarah Jessica Parker to name a few. They are priced at £10 for an adult size and £5 for children, and come in a range of colours; navy and baby blue, bright red, burgundy, dusky pink, mustard, grey and dark green.