A SALTNEY pub licensee has been congratulated for boosting business.
Gerard Oliver at the City Arms received recognition for his efforts from owners Punch Taverns for successfully growing the firm despite the challenging market place.
After leasing the pub in July 2010, Gerard built up the pub into a sports bar popular with locals by investing in the latest viewing screens.
Gerard acquired the pub through the Punch Capital Builder Scheme, an initiative which gives new entrants to the pub trade who have the vision, but not necessarily the financial backing. The scheme provides the opportunity to build up funds without the licensees actually contributing any cash payments themselves.
Gerard was the first Punch licensee to build up his capital on the scheme, so Punch Taverns recognised him for his achievements.
Gerard said: “It’s great to receive this recognition from Punch.
“I wouldn’t have been able to turn the pub into the success it is today without the scheme as I didn’t have the funds to invest upfront. It’s a bit like having a savings account with your pub company.”
Lesley Rogers, Punch Taverns business relationship manager, said: “We’re delighted to recognise Gerard’s hard work and dedication for driving the business forward.
“He is an excellent operator with very high standards and is also installing an external large screen in the beer garden.
“Gerard has truly demonstrated how entrepreneurs can achieve their vision of making a success of a pub business even when they don’t have the cash to invest in the pub upfront.
“We look forward to continuing to work in partnership with Gerard to keep the City Arms at the heart of the community.”