CHESHIRE Fire Service is asking residents to complete their own fire action plan.
Seven people died and 93 were injured as a result of house fires in the county in 2002 and the service wants to prevent the same happening in 2004.
A spokesman for the Fire Service said: 'Fire strikes when you least expect it, often during the night. Stop and think.
'Would you know how to escape if a fire started in your home?'
The fire action plan is to receive national TV advertising with three different adverts being screened over the next few weeks.
It suggests that people should identify all practical escape routes, make sure everyone knows where house and window keys are kept and ensure that exits are kept clear.
The plan also suggests that people should practice their own fire plans and practise what they would do if a fire was to break out in their house.
Steve McGuirk, chief fire officer with Cheshire Fire Service, said: 'Thinking about how you would escape from your home can increase your chances of surviving a house fire.
'By making a plan and installing a working smoke alarm you can save yourself valuable time to escape before it is too late.'
Residents in Cheshire can also take part in the services' home fire safety visits.
On request, a fireman will visit your home and offer advice on how to make it safer, what to do in the event of a fire and what to do if you are trapped in your house.
They will also provide a smoke alarm free of charge with a 10-year battery for any house without one. To arrange a visit, leave your details on the Freephone number 0800 389 0053.