ANIMAL rights activists are seeing red after a scheme to breed pink rabbits was unveiled by a South Cheshire firm.

Richard Kirkup and David McHugh, the men behind OCPRS - Orkney Celebrity Pink Rabbit Suppliers - breed Orkney Pinks on the Scottish islands.

They say they stumbled across a formula for the new breed of rabbit after a mix-up in food supplements.

Realising its business potential, the two, who are based in Winsford Road at Wettenhall, fed rabbits with a vitamin supplement which resulted in baby pink bunnies!

They were officially launched at the Marriott Hotel South in Speke at Liverpool on Thursday with the help of ex-Atomic Kitten singer Kerry Katona.

But animal rights campaigners were thrown out by hotel security before the official launch and the venture has been slammed by the RSPCA. They say there is nothing in a rabbit's natural diet which would turn it pink.

A spokesperson added: 'It is totally unacceptable these rabbits are being sold purely as a fashion accessory. They need lifelong care and committed owners.

'This sets an atrocious and worrying example to fans of celebrities who are endorsing them as a fashion accessory.

'Our inspectors are looking into this and we will ensure the welfare of these animals is not compromised.'

Described by the firm as 'must have' celebrity pets, they come in three different types and are priced between £550 and £700.

But despite the accusations, OCPRS says the rabbits are handled with utmost care and attention throughout their lives, and receive regular veterinary care.

Spokeswoman Andrea Winders said: 'Our pink rabbits make the perfect house pet. They are delivered in air conditioned cars - pink of course -are house trained, and well handled.

'Throughout the breeding programme the rabbits receive top veterinary care, all injections and have a final health check before starting the journey to their new home.' nThe rabbits are due to be available from garden centres, pet stores, beauty salons and hairdressers soon but for more information call 01270 528674 or visit