SPEEDING drivers are being targeted in Frodsham’s latest community-led road safety campaign.
Traffic approaching the town at peak times is passing a speed indicator device (SID) – a hi-tech mobile unit, manned by trained town councillors – which flashes vehicles’ speed and a smiling or frowning image to encourage drivers to observe the 30mph limit in built-up areas.
“We hope to revisit some of the sites within the week to see if it’s had any effect and slowed traffic down,” said Cllr Dennis Taylor.
“It’s not about trying to catch drivers out or get them prosecuted. SID is an educational process that lets motorists know they are speeding.
“The unit clocks up the number of speeding vehicles and the information is passed to the police who may choose to follow up with their own speed enforcement operations at these locations.
“It’s just ignorance on the part of many people, although there are plenty of speed limit signs. But I believe many of these speeding drivers are local people who should know better.”
Frodsham’s speed watchdogs started their campaign yesterday, logging passing traffic on the A56 near Marsh Lane.
The team, led by Cllr Dennis Taylor, chairman of the town council’s traffic management committee, will be operating at other danger spots on other busy roads, including Bridge Lane, Vicarage Lane, Fluin Lane and the bottom of Manley Road.
Western Rural Police Inspector Phil Hodgson said: “SID is just one of the means at our disposal to prevent and detect speeding.”