Nine-year-old Evertonian George, who has cerebral palsy, scored during the half-time break in the recent game against Swansea at Goodison Park, where he was a guest of one of the Merseyside club's star players, Gerard Deulofeu.
The Ellesmere Port youngster's strike saw him attract an overwhelming 86 per cent of the fans’ vote in the club’s January Goal of the Month award, ahead of Ross Barkley and Aaron Lennon.
And Martinez presented him with his trophy at Everton's Finch Farm training ground this morning.
“I can guarantee he has been the most popular name in the dressing room,” said Martinez. “The players have been talking about him non stop and he has given us a real lesson on how to use football in the right way, how to be a competitor and a fighter.
“He can give us inspiration to get another win at the weekend.
“The players have been talking about him non-stop. Even Ross and Aaron are delighted for him. I don’t think many other football clubs would have that story. That’s what we are as a football club.
“The players have been really impressed about what a bright young character George is.”
George was filmed by his dad Dave displaying his football skills at Whitby Sports and Social Club earlier this year. The video went viral on social media and was picked up upon by Everton forward Deulofeu, whose name was emblazoned on the back of George's shirt in the video.
The Shaw family attended the Swansea game as guests of Deulofeu, and George's half-time goal that day struck a chord with all Evertonians.
As an extra reward, the Whitby Heath primary School pupil will be asked to present the Goal of the Season award at the club’s end of season dinner.
George said: "I never thought I would win. I thought I’d come close because of all the support I’ve had but I can’t believe I won!
"Thank you so much to everyone who voted for me. I can’t wait for the End of Season Awards now. It will be great.”