ELLESMERE Port has reaped the benefits from a busy Boxing Day as shoppers hit the town for record-breaking post-Christmas sales.
Bargain hunters swamped Cheshire Oaks and The Port Arcades last week to get their hands on reduced merchandise, as the latter experienced its best Christmas turnout in recent years.
They joined thousands of eager shoppers across the country who resisted the urge to buy online, choosing to hit the pavements instead.
Michelle Pickstock, from The Port Arcades shopping centre, said the week leading up to Christmas and Boxing Day saw the largest number of visitors to the town centre in five years.
“This has been our busiest Christmas season in five years,” she said.
“A lot of stores have reported that the increase in footfall has been reflected in their trade achievements.”
And it was a similar story at Cheshire Oaks as retailers at McArthurGlen celebrated a 10% rise in sales since last Boxing Day.
The number of visitors to the shopping village was also ‘significantly higher’ than in 2011.
Brian Handley, Cheshire Oaks centre manager, said a number of brands had experienced ‘record days’.
“We were very pleased with trade on Boxing Day,” he said.
“All designer brands have sold well, along with premium casual-wear brands and accessories, and several brands experiencing record days.”
Les Lyon, general manager of The Port Arcades, added: “From the feedback I have received, it seems that shoppers have wholeheartedly enjoyed and supported entertaining events and great value-for- money shopping that the Port Arcades and Ellesmere Port town centre offers.”