A NOTORIOUS accident blackspot which has witnessed 10 serious collisions in three years is the focus of a campaign to improve safety on Cheshire's roads.
Middlewich Road in Crewe has one of the worst fatality rates of any road in the county, claiming the lives of two motorists last year.
Now Conservative campaigners, including Crewe and Nantwich Borough Council group leader Brian Silvester and prospective Crewe and Nantwich Parliamentary candidate Eveleigh Moore-Dutton, have turned their attention to the junction with Wistaston Green Road outside the Rising Sun Hotel.
They claim even basic measures to improve safety such as improved road markings could prove crucial in saving lives.
Cllr Silvester said: 'We know the police are equally concerned about the high number of accidents along this stretch. If action was taken sooner rather than later we could slash accident rates and possibly save lives.'
A spokesman for Cheshire County Council said the spot was earmarked for improvement.
He added: 'We are equally concerned with the regular occurrence of accidents at the junction and are looking to introduce measures in the near future subject to funding approval. But the location does not currently meet strict Government criteria for new speed cameras so that option is not available to us at this time.'
Plans could include interactive warning signs on the approach to the junction and speed limits are being considered. But traffic signals are out of the question because of land ownership issues.
Borough councillors will have their say on any recommended proposals via the Joint Highways Committee.