After launching its charitable Pay it Forward initiative earlier this year, Chester-based de Winter PR continued to promote its random acts of kindness by taking part in its very own Santa Trolley Dash.

Teaming up with West Cheshire Foodbank and Waitrose’s new Boughton store, the award-winning agency undertook a two-minute shopping spree and bagged more than £250 of tinned goods and toiletries for people in crisis across the area.

CEO and founder of the agency, Hems de Winter, took part in the challenge alongside managing director, Kate Cox.

Hems said: “We’re a people-based company and what better way to celebrate 25 years in business than to spread some goodwill.

“As a business and a member of the local community, we are committed to helping those in need and the foodbank was natural choice for us.”

Peter Stelfox, warehouse co-ordinator at West Cheshire Foodbank, added: “Life is really tough for so many people who visit us, especially so as the weather gets colder and Christmas approaches.

“We’re thrilled that de Winter recognised the value of the work undertaken in our community.

“West Cheshire Foodbank is providing a vital community response to a growing need. In the last year alone, we delivered 47,800 kg of publicly donated food to people referred to our five distribution centres in Chester, Ellesmere Port and Neston.”

Branch manager at Waitrose Chester, Dickie Danby, said: “The local foodbank plays an invaluable role in supporting those in need, which is particularly important at this time of year. We have been warmly welcomed into the local community in Chester and this is a great opportunity for us to give back.”

To view a video of the trolley dash, filmed by Knew Productions, and find out more about de Winter and West Cheshire Foodbank, visit and .