CHESHIRE'S scenery is making national news as tourism bosses aspire to attract more visitors.
An advertising campaign in magazines including Hello!, Good Housekeeping, Country Living, New Woman and Eve features views from Beeston Castle and Burwardsley.
The adverts, which appear in current editions of the magazines, represent a £50,000 investment by Visit Chester & Cheshire and its partners.
They are designed to promote Cheshire's relaxed style, as well as the quality and choice of the rural hotels, restaurants, shops and attractions, including Nunsmere Hall, Tatton Park, Blakemere Craft Centre, Rookery Hall and Arley Hall and gardens.
'The advert scenes will be familiar to many local people who have visited Burwardsley and Beeston,' said Visit Chester & Cheshire director of operations Barrie Kelly.
'This latest campaign targets a cosmopolitan audience of ABC1 women aged 35 and over, and builds on the success that has been achieved in raising Cheshire's profile across the UK and abroad as a destination offering indulgence and heritage.'
Tourism bosses are also anticipating a result from their bid to persuade thousands of visitors to the RHS Flower Show at Tatton Park to return to Cheshire.
A team from Visit Chester & Cheshire handed out leaflets offering discounts on hotels and restaurants.