TWO thirds of Halton's TV viewers admit they are not ready for the switchover to digital.
And one in ten were not aware that analogue TV signals are to be switched off in the Granada region by 2009.
Six per cent told Virgin Media, which carried out a survey of more than 1,000 people, they will refuse to scrap their analogue TV after the switchover.
Even those who have embraced digital admit they are confused by the jargon.
Women in particular are tuning out because one fifth do not understand terminology such as pay-per-view and interactive services. And even children are baffled by some of the digital services on offer.
Two per cent of Halton residents questioned believed they needed planning permission to access digital TV services.
One in five fear they will have to replace all their TVs with flash new plasma screens.
Now Virgin has produced a guide to help people understand the digital TV switchover.
Spokesman Ernie Cormier said: 'With TV changing so rapidly, it's not surprising consumers are so confused.
'But we don't want them to miss out so our simple guide will help demystify digital TV and show just how easy to use and accessible it really is.'
A copy of Digital TV Made Simple is available on 0800 876 6889.