TODAY Chester city centre has come alive with colour to mark the beginning of Chestival.
The grey lampposts have been transformed into stripy beacons guiding people into the city. Routes leading into the centre have been adorned with different colours.
It also signals the start of Chestival – a summer-long programme of cultural events – and a UK first with Chester becoming the only place where wrapping of lampposts has been used on a city-wide level.
Head of marketing and communications at Cheshire West and Chester Council Pam Bradley said: “The campaign uses a coordinated introduction of bright and engaging visual features to enhance the environment through colour, pattern and movement and generate an atmosphere of celebration.”
Today the council will also begin dressing trees with leader Mike Jones performing the first wrapping to mark Chester becoming part of the worldwide tree-wrapping tradition.
As well as the lampposts and trees, 11 large displays will promote events such as Chestival and Chester Performs at Grosvenor Park.
Mrs Bradley said: “Looking forward to the winter season and beyond, it is anticipated the concept of wrapping trees and lampposts could be an attractive solution to creating a sense of culture and celebration.”
