TRADERS welcomed the renaming of a car park as they bid to boost custom on their street.
St Anne’s Street car park in Chester has been re-christened Brook Street car park as one of the measures Cheshire West and Chester Council is taking in attempts to rejuvenate the area and lure shoppers in.
The name change for the ‘free after three’ car park was discussed during several public meetings held in Brook Street at the time of the public realm works earlier this year.
Cllr Stuart Parker, vice chairman of Chester Renaissance and chairman of the Townscape Heritage Initiative, said: “After having delivered the public improvements in Brook Street, we are continuing with measures to improve Brook Street and support the regeneration of the area between the railway station and the city centre.”
The Visit Chester and Cheshire ‘welcome envoys’ at the railway station are also directing visitors to the city centre via Brook Street, and the rhino Fleur is well located in Brook Place and attracting many visitors.
Stuart Stevenson, chairman of the recently reinstated Brook Street Traders and Residents’ Association, said: “We welcome the name change to Brook Street car park and hope that this will be good for our businesses.
“Brook Street car park is well located, and users can easily and safely cross Hoole Way at the traffic lights and Brook Street will be a successful start of their shopping in Chester.”
Chester Renaissance, in collaboration with the council, have delivered the name change, which includes signage on the roads leading up to the car park.