A taste of what it’s like to become headline news came to the Chester Women’s Network when journalist and PR expert Mary Murtagh stepped into the frame.
The former Liverpool Echo journalist addressed an audience of 30 Chester businesses, highlighting how to write the perfect press release.
The 30-minute presentation, which took place at the Chester Fields Pub and Restaurant at Sandfield Farm, Chester Road, Bridge Trafford, explored how to write a captivating news story that would grab a journalist’s attention rather than ending up on the cutting room floor.
Tricia Francis also spoke about her own experiences branching out into business and setting up ‘Tomorrow the World’ – a company which specialises in international exhibitions and events.
The networking event was launched in January by Ellis & Co Chartered Accountants and Business Advisers in Northgate Street, Chester, in partnership with NatWest Bank.
The aim is to support the city’s businesswomen and help them forge new contacts.
NatWest’s relationship manager, Johanna Holehouse, said: “Mary and Tricia both hosted a really engaging and inter-active presentation, helping to consolidate what the Chester Women’s Network was set up to achieve in the first place – to provide useful nuggets of advice that people can walk away with at the end of the session and think are worthwhile to their business.
“We are always looking for fresh speakers to take the stand and we would love to hear from anybody with an interesting story to tell who thinks they might be able to contribute to the success of the Chester Women’s Network in future.”
The next Chester Women’s Network event is scheduled for Tuesday, July 1, and is likely to feature as guest speaker senior solicitor Leanne Wheeler, of Manleys Solicitors. Leanne will speak about libel law as it applies to social media. For further information contact marketing specialist Claire Tinston at Ellis and Co Chartered Accountants on firstname.lastname@example.org or call 01244 343 504.