CHESTER’S Town Crier, David Mitchell, pictured, has officially opened a new city centre store which has something to shout about.

The new Currys PC World store, based in Eastgate Street, is the first of its kind in the North of England.

And to celebrate its launch, the technology specialist shop is running a competition for customers to win a new camera.

Shoppers paying a visit to the store over the next three weeks can enter a prize draw to win a Nikon digital camera, case and card worth more than £400.

Mr Mitchell will return to the store at the end of the competition to pick the winner.