Discount supermarket Lidl has confirmed its desire to set up shop in Chester.
At the moment the German-owned chain is not represented in the city.
The nearest Lidl stores are Queensferry, Gwersyllt, Wrexham and Mold.
Fellow German-owned competitor Aldi has stolen a march on its rival by having not one but two outlets in Chester at Tarvin Road, Boughton and Bumpers Lane.
There were rumours Lidl may be located in Newtown as part of proposed deal involving the Chester Fire Station being cleared and redeveloped with a new station built nearby.
But Lidl spokeswoman Sophie Lambert-Russell said: “I can confirm that we aren’t considering the fire station site. Lidl are interested in bringing a new store to Chester but we have no confirmed sites at this time.”
Another site mentioned as a possible location on the Chester rumour mill is in the area of the former Northgate Arms pub in Delamere Street. The Chronicle has asked the company about this site but has so far not heard back.
Lidl operates more than 10,000 stores across Europe. It belongs to the holding company Schwarz Gruppe, which also owns the store chains Handelshof and hypermarket Kaufland.
Despite their bargain basement prices, both Lidl and Aldi have won over middle Britain.
Affluent families considered to be in the ‘upper middle class’ or “middle class’ of society account for almost one in three shoppers at Aldi and Lidl, 2015 research revealed.
The proportion of wealthier customers has risen from nearer one in 10 just a couple of years ago after the two discount supermarkets added ‘premium’ products to their ranges, market research company him! said.
Aldi and Lidl have both won prizes for their wines, while expanding their fresh foods to lobster, sirloin steak and smoked salmon and other ‘middle-class’ favourites.