BARGAIN hunters queued for hours outside city centre shops as crowds flocked to Chester during the Boxing Day sales.
Hours after finishing their turkey and sprouts dozens of shoppers lined up outside Next and Debenhams on Eastgate Street in Chester, braving the cold as they queued from 5am to get their hands on bargains in the sales.
With some stores opening as early as 6am, shoppers spent the day rushing between stores across the city with hundreds of bargain hunters raiding the cosmetic tills at Debenhams.
And at the Greyhound Retail Park on Sealand Road shoppers raced to snap up bargains, queuing for hours outside Next, while at Cheshire Oaks branded stores celebrated record-breaking days with some brands seeing a 10% rise in sales compared to Boxing Day last year.
Traders are now hoping shoppers will continue flocking to the city as stores across Chester continue to hold sales and make heavy discounts on stock into the New Year.
Although many of the stores were unable to reveal sales figures for the festive period traders are celebrating after the Boxing Day sales saw an increase in customers hitting the high street and snapping up bargains.
A spokesperson for Debenhams said: “Customers were queuing outside the store before it opened at 7am.
“The store remained busy all day with sale items being snapped up across the board but cosmetics, womenswear and menswear were especially busy.”