HOARDINGS surrounding the proposed ING Northgate Development construction site have been used to launch a festive campaign.
Officials gathered on St Martin’s Way to unveil the “Chester Be Enchanted” initiative to promote the Christmas experience in the city.
The Chester City Centre Management campaign, run by the city council’s marketing team, starts with a Christmas lights switch-on parade on Thursday, November 13.
Highlights include snow, reindeer, ice sculptures, parades, fashion and tours, all aiming to make Chester the place to be.
Late-night shopping on Thursdays up to Christmas will also see lantern parades, winter watch parades and the Roman Saturnalia parade.
There will be street entertainment during the weekends including the ice sculptures on December 6 and 7 and fashion shows in Eastgate.
Executive member for development, Cllr Stuart Parker, said: “The hoardings allow us an ideal platform, to both conceal our construction works, and also to promote Chester Renaissance and our retailers in a visual and exciting manner.
“Our ongoing ‘Free After 3’ parking initiative is a huge success and, when combined with the graphic hoarding displays and extensive Christmas advertising campaign, will attract and encourage our residents and visitors to shop in Chester over the Christmas Season.”
Barrie Kelly, Commercial DirectorŠat Visit Chester and Cheshire, added “Be enchanted thisŠChristmas time in Chester. There’ll be a magical offering with new extended hours of opening, a great events programme,ŠcontinentalŠand local markets, ‘Free after 3’ parking and the usual collection of top brands and fantastic places to eat and drink.”