CHESTER has entered into a partnership to promote itself at the Shanghai World 2010 Exposition.
The Expo will run from May to October and is expected to be the world’s biggest showcase for business, with more than 140 countries exhibiting and an anticipated 70m visitors.
Chester Renaissance and Cheshire West and Chester Council are promoting local companies through a partnership with Liverpool Vision, who will have a stand at the Expo.
It is the first time the event is to be attended by cities and Liverpool hopes to capitalise on being twinned with Shanghai.
Chester Renaissance, with help from the China-Britain Business Council, will promote the city as a destination for tourists, students and inward investment from the Chinese market.
Chief executive Rita Waters, said: “We want them to come to Chester, spend time in our hotels, our retailers, bars and restaurants.”
Ms Waters wants to increase the number of Chinese students registering for either higher or further education in Cheshire West.
And she hopes to attract inward investment and persuade Chinese companies to populate Chester’s offices.
In addition, Expo 2010 is a chance to forge links with similar sectors such as petrochemicals and automotives.
The Expo stand will provide openings for individual companies from this area including a guaranteed number of business introductions and space for business cards, translation services and brochures.
The Northwest Regional Development Agency hopes the event will generate £15m to £55m for the region.