Fiesta fever is taking over Chester this summer.

Chester Fiesta, CH1ChesterBID’s campaign for 2016, includes a three-month programme of activities in the city centre throughout June, July and August.

The city’s streets will be full of music, movies, outdoor theatre, parades and sporting events and include a city centre-wide cocktail competition and a dinosaur-inspired family trail and fact-finding mission.

This summer will also see the launch of Head Out, Not Home, a campaign aimed at bridging the gap between the city’s daytime and evening economies.

A range of music and street entertainment, shopping, drinking and dining offers will be on offer every Thursday between 5-8pm to encourage more people to enjoy the city’s summer evening delights.

Chester Fiesta takes place this summer

More than 40 stores in the city – including Primark, Next, Marks and Spencer, Boots, Debenhams as well as many inside the city’s Grosvenor Shopping Centre – are backing the campaign and will stay open for business from 5pm to 8pm every Thursday evening.

CH1ChesterBID manager Carl Critchlow said: “We’re delighted with the support ‘Head Out, Not Home’ has received from many of our city centre retailers, but the campaign isn’t just about late night shopping. We’re planning some fantastic evenings of entertainment including live music, comedy, culture, cinema, theatre and sport in the city.”

The campaign is aimed at encouraging more city residents, workers and visitors to stay longer, enjoy more and spend more time around Chester’s city centre shops, bars, restaurants and attractions. Parking is also free after 3pm in the city.

Carl added: “We’re proud to be a city that’s rich in tradition, but we also need to react and respond to shifting demands of modern consumers and to the competitive challenges we face as a destination of choice. So, we hope people – whether living, working or visiting here – head out to Chester, not home, every Thursday in July and August, and enjoy everything our wonderful city has to offer.”

To find out more visit . Anyone who signs up to the newsletter before the end of June will automatically be entered into a prize draw for afternoon tea for two at the Chester Grosvenor.