A mother and baby shop is collecting unwanted children’s clothing for donation to vulnerable British families as well as Syrian refugees living in Lebanon.
JoJo Maman Bébé is behind the From A Mother To Another campaign and its Chester store in Bridge Street is one of the collection points.
JoJo will be collecting good quality outgrown or unwanted baby and children’s clothes, sizes 0-6 years, across all its 72 stores in the UK and Ireland.
Customers are requested to make up complete outfits to give something worthwhile this Mother’s Day.
Nearly a third of the UK’s clothing ends up in landfill, equating to 350,000 tonnes a year. By extending the life of clothes by just three months of active use, carbon and water waste could be reduced by up to 5-10% a year.
Sending good quality, little worn hand-me-downs to those in need could mean they are worn by many more children.
Emergency clothing packs will be distributed by some of the Trussell Trust’s 420 Foodbanks across the UK and by a number of partner charities on the ground in Lebanon.
Helen Franks, from Trussell Trust, said: “Over a third of three day emergency food supplies provided by Trussell Trust foodbanks go to children in crisis. From a Mother to Another is a perfect way for one mum to bring a little light and a lot of comfort to another.”
Laura Tenison, founder and chief executive of JoJo, visited refugee camps in the Bekaa Valley on the Lebanese-Syrian border late last year. As a result JoJo launched an urgent appeal to collect winter shoes and boots for the children living in tents, now under snow.
Customers reacted with empathy and the thousands collected are currently being distributed on the ground to refugees ‘with so little’.
Laura said: “The situation is dire and the millions of women and children living in makeshift tents are in urgent need of emergency humanitarian aid to help until it is safe to travel home – just a few miles across the border. They left Syria with whatever they could carry. Their children have outgrown their clothes long ago and are often in rags. Children are dying from the cold, we just had to help.”
JoJo Maman Bébé will cover the costs of checking, sorting, shipping, customs clearance and managing the logistics of delivering the parcels to the partner charities in Lebanon and to the Trussell Trust’s Foodbanks across the UK.