THE CREDIT crunch is failing effect Cheshire’s tourism industry as business booms.

Cheshire’s rural and city hotels, camp sites and caravan parks are all reporting a busy summer despite the credit crunch and disappointing weather.

Sally-Anne Chesters owner of Millmoor Farm Holidays, Malpas said her business is fully booked this year.

She said: “Things have been going well for us this season. We have both a bed and breakfast and the self catering cottages. The cottages are now all booked up for the summer, and we are still getting phone calls inquiring about them.

“The bed and breakfast hasn’t quite been so busy, but they still get full and we often have to turn people away.

Lucy Nelson marketing and events manager at the Grosvenor Pulford Hotel and Spa said: “Our summer so far has been very busy and we are in fact up on last year.

“The tourism board has done a great deal, the Cheshire Year of Gardens I think has encouraged people to spend time in the area, and people are still coming to Cheshire rather than staying away.

Barrie Kelly, Director of Operations of Visit Chester and Cheshire said: “A recent business survey of our members showed that only 14% are pessimistic about the current economic climate, the majority have a positive outlook about the coming months.

The visitor economy sector will need to work harder and smarter in partnership over the next couple of years to ensure that we continue to flourish.”