A 173-YEAR-old county show is using 21st century technology to spread the farming message and details of this year’s event.
The Cheshire County Show was first held in 1838 when even the typewriter and fax machines were things of the future.
But despite its historic past, the show is using twitter, facebook and youtube to secure its future and attract thousands of visitors to the two-day event in June.
“Although we firmly respect our past and our roots in agriculture, we have to embrace modern technology in order to reach as wide an audience as possible,” said Nigel Evans, executive director of the two-day event.
“You might be able to trace its roots way back to the 1800s but the Cheshire Show is proving that agriculture and farming in the county is certainly looking to the future.”
Since starting up on twitter, the show has gained more than 200 followers.
Questions about the show are being posted on the wall of the show’s facebook page and the number of hits on show-related youtube videos are rising every day.
It is hoped these new methods of reaching out to people will help spread the word about the Cheshire County Show.
“After we launched our new website last year we had a great response, which helped us attract a record crowd of more than 80,000 visitors,” said Nigel.
“We’re hoping this next step will help us to get even more people excited about what Cheshire has to offer, especially the younger age groups, which are our next generation of farmers, food producers and countryside enthusiasts.”
People interested in the Cheshire Show can now keep up-to-date with the latest preparations, developments, competitions and giveaways ahead of the two-day event on June 21 and 22, by following the show on:
Facebook – www.facebook.com/cheshirecountyshow
Twitter – www.twitter.com/cheshireshow
YouTube – www.youtube.com/cheshirecountyshow
Nigel added: “County shows are a long-running tradition in this country dating back hundreds of years.
“Despite this, I would urge show organisers across the country to respect the history and reputation, but also explore new ways of spreading the important values of agriculture and farming – and social networking is a great way to do so.”
The Cheshire County Show takes place on Tuesday and Wednesday, June 21 and 22. Advanced tickets are available by calling 0845 124 9822 or for more information visit www.cheshirecountyshow.org.uk.