CHESHIRE businessman Rob Lloyd, recently seen as TV’s Secret Millionaire, has produced an autobiography which tells a rags to riches story twice over.
Millionaire Rob, who lives near Halkyn, is chief executive of Tarporley-based property development company Eatonfield, racehorse breeding business Cloverdale Bloodstock and racehorse training and racing business Rob Lloyd Racing Ltd.
He made his original fortune at the age of 26, after setting up his first business in 1989.
However, in three short years, in the wake of the property crash of the early 90s, his business collapsed and Rob lost everything and by 1994 he was living in a caravan with his first wife and their three small children.
His autobiography Raising the Bar shows how a man who failed his O level English exam six times clawed his way back up to the top, becoming one of the UK’s most successful entrepreneurs, a millionaire several times over.
In 2007 Rob embarked on his next dream - building a first class racing yard Rob Lloyd Racing, where he admits for the first time in his life he has allowed his “heart to rule his head”.
He said: “I’m a workaholic who has never known how to slow down.”.
From the day he got kicked out of boarding school because his loving father went broke, Rob was inspired to “work hard, aim high and never give up”.
Rob was recently seen by millions of TV viewers on Channel 4’s Secret Millionaire - swapping his sprawling 180 acre mansion for a cramped terrace in one of the most deprived areas Belfast, to work with the youth projects in Belfast's notorious Shankill Road area.
He was armed with nothing but a new wardrobe of “hoodies & old jeans” and a mere £77 to live on for nine days.
Raising the Bar was published yesterday (May 20) .