CHESHIRE Police is launching an alcohol-related campaign which combines enforcement tactics with providing information to members of the public.
The Good, the Bad and the Ugly Campaign aims to inform people about making choices concerning drinking alcohol before they let the Christmas spirit cloud their judgement.
It runs throughout December into the New Year and brings together the areas where officers see alcohol influencing the behaviour of those involved in a crime or anti-social behaviour.
Assistant Chief Constable (ACC) Janette McCormick said: “The Good, The Bad and the Ugly Campaign captures the essence of what the police service as a whole encounters over the Christmas period.
“Policing activity over the Christmas period will give particular emphasis to crimes and anti-social behaviour where we know alcohol plays a part.”
She said the campaign is designed to show members of the public the effects of alcohol on behaviour and how that behaviour manifests itself on the streets.
“It is not our intention to stop people having a good time and our officers on the streets often meet with Christmas party revellers who are on a night out,” said ACC McCormick.
“Most of the time in Cheshire they do not cause any problems to other members of local communities and officers have a good interaction with them.
“However, where we find a problem related to alcohol, local communities can be reassured that we will address it with our partners. Bad practice, for example, we will take action on, is if we find licensees are putting profits above personal safety by serving people who are very drunk or retailers who are not checking the ages of those people who purchase alcohol.”
And the police boss said if alcohol affects behaviour to an extent where things really get ugly, officers will bring those responsible to justice.
She insisted alcohol can not be used as an excuse for bad and ugly behaviour.
And stressed the police often deal with victims “where alcohol has clouded their judgement in a particular situation”.
“They can find themselves being a victim of rape or sexual assault,” said the assistant chief constable.
“Our traffic officers regularly spend time dealing with drivers involved in collisions who are over the drink-drive limit and local community officers spend considerable time dealing with calls about alcohol related anti social behaviour and underage drinking.
She said, nationally, alcohol is a contributory factor in at least half of domestic abuse cases.
The message from Cheshire Police is clear this year - officers and staff will be taking tough action against those who use alcohol as an excuse for committing violence, causing injury, drinking and driving or getting involved in anti-social behaviour.
ACC McCormick added: “If you are underage and drinking alcohol you will be on our radar. We are working together with other agencies to tackle alcohol related harm and we will use the powers at our disposal to deal with any behaviour that is disrupting others and offering help for those who need it.
“Having a good time and being responsible with drink means your contact with officers will be good as we patrol our communities over the Christmas and New Year.
“Over indulgence in alcohol this Christmas can lead to a bad experience for you, if you become the victim of a crime. For those people whose behaviour is really ugly, a criminal record will be their only Christmas present this year.”